A
-
Abbaszadeh, Hassan
Branding to create consumer value in the Iranian banking system [Volume 6, Issue 1, 2019, Pages 193-211]
-
Abedi, Ehsan
Investigating the Digital Experience of Internet Banking Users Using the Heuristic Approach [Volume 6, Issue 1, 2019, Pages 41-62]
-
Ahmadi, Parviz
Inconsistency between Attitude and Purchase Behavior toward Domestic Products (Case Study: Automobile Market) [Volume 6, Issue 2, 2019, Pages 90-111]
-
Alamtabriz, Akbar
Branding to create consumer value in the Iranian banking system [Volume 6, Issue 1, 2019, Pages 193-211]
-
Alipour Darvishi, Zahra
A Conceptual Model for Explanation of Scarcity Marketing Emphasizing Brand Authenticity regarding Online Shopping Behavior [Volume 6, Issue 1, 2019, Pages 125-148]
-
Almasitabar, Hamidreza
Investigating the Factors Affecting Consumer Purchasing Behavior through the Mediating Role of Client's Intention Based on the Theory of Planned Behavior [Volume 6, Issue 2, 2019, Pages 199-218]
-
Amirshahi, Mirahmad
Designing a Branding Model for Commercial Insurance Companies in Iran With the Help of a Mixed Research Method [Volume 6, Issue 1, 2019, Pages 245-265]
-
Arab Ahmadi, Hamed
Analysis of the Relationship Between Proponents of Impulse Buying with ANP, DEMATEL and ISM Techniques [Volume 6, Issue 2, 2019, Pages 174-198]
-
Asgarshamsi, Maysam
Content Analysis of sales management and sports consumer behavior researches in Islamic Republic of Iran [Volume 6, Issue 1, 2019, Pages 267-286]
-
Ayoubi Yazdi, Hamid
The Role of Structural Factors of Cause related Marketing Campaigns in Consumer Response [Volume 6, Issue 2, 2019, Pages 149-173]
-
Ayvazian, Simon
Consumerism in Architecture with Emphasis on Popular Architecture Semiotics [Volume 6, Issue 2, 2019, Pages 270-296]
-
Azizian Kohan, Nasrin
A Study of BrainWave Processing to Evaluate the Effectiveness of Nike Brand Advertising on Athletes' Decision to Buy [Volume 6, Issue 2, 2019, Pages 112-133]
B
-
Bahadori, Mahnaz
Designing a Customer Experience Management Framework in a Social Business: A Mixed Approach [Volume 6, Issue 2, 2019, Pages 46-67]
-
Bakhshizadeh Borj, Kobra
Mapping Consumers' Mental Model of Iranian products [Volume 6, Issue 1, 2019, Pages 171-191]
-
Bashirpour, Mahdi
Exploring Conceptual Map of Attitudes against Chinese Automotive Brands by Using the Zaltman Metaphor elicitation technique (Zmet) [Volume 6, Issue 1, 2019, Pages 149-169]
-
Budaghi Khaje Nobar, Hossein
Designing a Customer Experience Management Model in the Banking System Using Thematic Analysis and Model Explanation with Data Mining Approach [Volume 6, Issue 2, 2019, Pages 248-269]
D
-
Dalir, Elahe
An Analysis of the Green Level of Consumer Behaviors in Rural Households and Its Effective Individual Factors (Case study: Khaf County) [Volume 6, Issue 2, 2019, Pages 219-247]
-
Darabi, Masoud
A Study of BrainWave Processing to Evaluate the Effectiveness of Nike Brand Advertising on Athletes' Decision to Buy [Volume 6, Issue 2, 2019, Pages 112-133]
-
Davarzani, Naser
Mapping Consumers' Mental Model of Iranian products [Volume 6, Issue 1, 2019, Pages 171-191]
-
Dehdashti Shahrokh, Zohreh
Exploring Conceptual Map of Attitudes against Chinese Automotive Brands by Using the Zaltman Metaphor elicitation technique (Zmet) [Volume 6, Issue 1, 2019, Pages 149-169]
E
-
Ershadi, Mohammad Javad
Determine the Importance of Website Quality Criteria from the Point of view of Users EQUAL Techniques and Fuzzy Network Analysis Process [Volume 6, Issue 2, 2019, Pages 24-45]
-
Esmaeilpour, Hasan
Designing and explaining a consumer behavior model in choosing Hedonic Products: Mixed approach (Case study: Discount chain stores) [Volume 6, Issue 1, 2019, Pages 81-103]
F
-
Fathi, Hanieh
Effect of price difference, social hierarchy and indigenous social norm on fair price perception; analyzing on role of financing source. [Volume 6, Issue 1, 2019, Pages 1-19]
G
-
Ghaffari, Farhad
Designing a Branding Model for Commercial Insurance Companies in Iran With the Help of a Mixed Research Method [Volume 6, Issue 1, 2019, Pages 245-265]
-
Ghareh Biglo,, Hossin
Designing a Customer Experience Management Model in the Banking System Using Thematic Analysis and Model Explanation with Data Mining Approach [Volume 6, Issue 2, 2019, Pages 248-269]
-
Ghasemi, Hamid
Content Analysis of sales management and sports consumer behavior researches in Islamic Republic of Iran [Volume 6, Issue 1, 2019, Pages 267-286]
-
Ghasemi, Maryam
An Analysis of the Green Level of Consumer Behaviors in Rural Households and Its Effective Individual Factors (Case study: Khaf County) [Volume 6, Issue 2, 2019, Pages 219-247]
H
-
Hajipour, Bahman
Designing and explaining the behavior of consumers of counterfeit goods [Volume 6, Issue 2, 2019, Pages 297-332]
-
Hamdi, Karim
Providing a Model for Anti-Consumption Behavior in the Iranian Market: A Grounded Theory Approach [Volume 6, Issue 2, 2019, Pages 333-352]
-
Hasangholipour Yasori, Tahmoures
Designing a customer experience and response improvement model using social media marketing [Volume 6, Issue 1, 2019, Pages 287-309]
-
Hassanzadeh, Mahmood
Inconsistency between Attitude and Purchase Behavior toward Domestic Products (Case Study: Automobile Market) [Volume 6, Issue 2, 2019, Pages 90-111]
-
Heidarzadeh, Kambiz
Providing a Model for Anti-Consumption Behavior in the Iranian Market: A Grounded Theory Approach [Volume 6, Issue 2, 2019, Pages 333-352]
-
Hendijani, Rosa
Investigating the Digital Experience of Internet Banking Users Using the Heuristic Approach [Volume 6, Issue 1, 2019, Pages 41-62]
-
Heydarieh, Seyed Abdullah
Analysis of the Relationship Between Proponents of Impulse Buying with ANP, DEMATEL and ISM Techniques [Volume 6, Issue 2, 2019, Pages 174-198]
-
Hoshiar, Salehi
Designing a Customer Experience Management Model in the Banking System Using Thematic Analysis and Model Explanation with Data Mining Approach [Volume 6, Issue 2, 2019, Pages 248-269]
I
-
Irandoost, Mansoor
Branding to create consumer value in the Iranian banking system [Volume 6, Issue 1, 2019, Pages 193-211]
-
Iranzadeh,, Solayman
Designing a Customer Experience Management Model in the Banking System Using Thematic Analysis and Model Explanation with Data Mining Approach [Volume 6, Issue 2, 2019, Pages 248-269]
J
-
Jafarzadeh Kenari, Mehdi
Designing and explaining the behavior of consumers of counterfeit goods [Volume 6, Issue 2, 2019, Pages 297-332]
-
Jahedi, Pedram
An ethnographic study of understanding the meaning of Turk brand (Case study of Anzali Free Zone) [Volume 6, Issue 1, 2019, Pages 63-80]
-
Jami Pour, Mona
Designing a Customer Experience Management Framework in a Social Business: A Mixed Approach [Volume 6, Issue 2, 2019, Pages 46-67]
K
-
Karimian, Leila
Designing a Branding Model for Commercial Insurance Companies in Iran With the Help of a Mixed Research Method [Volume 6, Issue 1, 2019, Pages 245-265]
-
Keimasi, Masoud
Investigating the Digital Experience of Internet Banking Users Using the Heuristic Approach [Volume 6, Issue 1, 2019, Pages 41-62]
-
Khalouzadeh Mobarakeh, Sajjad
Designing a customer experience and response improvement model using social media marketing [Volume 6, Issue 1, 2019, Pages 287-309]
-
Khodadad Hosseini, Hamid
Inconsistency between Attitude and Purchase Behavior toward Domestic Products (Case Study: Automobile Market) [Volume 6, Issue 2, 2019, Pages 90-111]
-
Khorshidi, Gholamhossain
Designing and explaining the behavior of consumers of counterfeit goods [Volume 6, Issue 2, 2019, Pages 297-332]
-
Kordnaeij, Asadolah
The Phenomenology of Women's Buying Behavior before the Iranian Ancient Nowruz [Volume 6, Issue 1, 2019, Pages 229-244]
-
Kordnaeij, Asadolla
The Role of Structural Factors of Cause related Marketing Campaigns in Consumer Response [Volume 6, Issue 2, 2019, Pages 149-173]
M
-
Manian, Amir
Designing a customer experience and response improvement model using social media marketing [Volume 6, Issue 1, 2019, Pages 287-309]
-
Mir, Saeed
Prioritizing the Describing Factors in Promoting Brand Personality Using Fuzzy Delphi Technique [Volume 6, Issue 2, 2019, Pages 134-148]
-
Mirtaheri, Sayyedeh, Fatemeh
The Effect of Content marketing use on Intent to Revisit the Website in Emerged Internet Businesses (Case Study: Yekta Ketab Website) [Volume 6, Issue 1, 2019, Pages 21-39]
-
Moghadam, Zahra
Determine the Importance of Website Quality Criteria from the Point of view of Users EQUAL Techniques and Fuzzy Network Analysis Process [Volume 6, Issue 2, 2019, Pages 24-45]
-
Mohammad shafiee, Majid
The impact of social networks marketing communication on brand equity, relationship equity and customer responses [Volume 6, Issue 1, 2019, Pages 105-124]
-
Moharamzadeh, Mehrdad
A Study of BrainWave Processing to Evaluate the Effectiveness of Nike Brand Advertising on Athletes' Decision to Buy [Volume 6, Issue 2, 2019, Pages 112-133]
-
Moshabaki Esfahani, Asghar
Marketing Pattern Modeling For Cultural Products Export According To Consumer Behavior (Case Study: painting) [Volume 6, Issue 1, 2019, Pages 311-332]
-
Mowlaie, Soran
The Relationship between Social Psychological Characteristics with Intention to Purchase Luxurious Goods through keeping up with the Joneses in Newlywed of Sanandaj City [Volume 6, Issue 2, 2019, Pages 1-23]
N
-
Namamian, Farshid
Investigating the Factors Affecting Consumer Purchasing Behavior through the Mediating Role of Client's Intention Based on the Theory of Planned Behavior [Volume 6, Issue 2, 2019, Pages 199-218]
-
Navabakhsh, Mehrdad
Marketing Pattern Modeling For Cultural Products Export According To Consumer Behavior (Case Study: painting) [Volume 6, Issue 1, 2019, Pages 311-332]
-
Nazari, Mohsen
Effect of price difference, social hierarchy and indigenous social norm on fair price perception; analyzing on role of financing source. [Volume 6, Issue 1, 2019, Pages 1-19]
-
Nazarian, Mohammad
Providing a Model for Anti-Consumption Behavior in the Iranian Market: A Grounded Theory Approach [Volume 6, Issue 2, 2019, Pages 333-352]
P
-
Pourasadollahi, Khatereh
A Conceptual Model for Explanation of Scarcity Marketing Emphasizing Brand Authenticity regarding Online Shopping Behavior [Volume 6, Issue 1, 2019, Pages 125-148]
R
-
Raeisi, Iman
Consumerism in Architecture with Emphasis on Popular Architecture Semiotics [Volume 6, Issue 2, 2019, Pages 270-296]
-
Rahbarimanesh, Kamal
Consumerism in Architecture with Emphasis on Popular Architecture Semiotics [Volume 6, Issue 2, 2019, Pages 270-296]
-
Rahiminik, Azam
Designing and explaining a consumer behavior model in choosing Hedonic Products: Mixed approach (Case study: Discount chain stores) [Volume 6, Issue 1, 2019, Pages 81-103]
-
Rahmanseresht, Hossein
The Relationship between Social Psychological Characteristics with Intention to Purchase Luxurious Goods through keeping up with the Joneses in Newlywed of Sanandaj City [Volume 6, Issue 2, 2019, Pages 1-23]
-
Rahmatabadi, Yazdan
The impact of social networks marketing communication on brand equity, relationship equity and customer responses [Volume 6, Issue 1, 2019, Pages 105-124]
-
Rashidpoor, Ali
Prioritizing the Describing Factors in Promoting Brand Personality Using Fuzzy Delphi Technique [Volume 6, Issue 2, 2019, Pages 134-148]
-
Rezaee, Marzieh
The Effect of Content marketing use on Intent to Revisit the Website in Emerged Internet Businesses (Case Study: Yekta Ketab Website) [Volume 6, Issue 1, 2019, Pages 21-39]
-
Rezvani, Mehran
The Effect of Content marketing use on Intent to Revisit the Website in Emerged Internet Businesses (Case Study: Yekta Ketab Website) [Volume 6, Issue 1, 2019, Pages 21-39]
S
-
Sadeghi mal amiri, Mansour
Causal Pattern of e-commerce Benefits for Buyer / Consumer [Volume 6, Issue 2, 2019, Pages 68-89]
-
Saeednia, Hamidreza
A Conceptual Model for Explanation of Scarcity Marketing Emphasizing Brand Authenticity regarding Online Shopping Behavior [Volume 6, Issue 1, 2019, Pages 125-148]
-
Salavati, Adel
Branding to create consumer value in the Iranian banking system [Volume 6, Issue 1, 2019, Pages 193-211]
-
Salehiamiri, Reza
Marketing Pattern Modeling For Cultural Products Export According To Consumer Behavior (Case Study: painting) [Volume 6, Issue 1, 2019, Pages 311-332]
-
Shirkhodaie, Meysam
The Phenomenology of Women's Buying Behavior before the Iranian Ancient Nowruz [Volume 6, Issue 1, 2019, Pages 229-244]
-
Soheili, Jamaledin
Consumerism in Architecture with Emphasis on Popular Architecture Semiotics [Volume 6, Issue 2, 2019, Pages 270-296]
-
Soltanee, Morteza
The Role of Structural Factors of Cause related Marketing Campaigns in Consumer Response [Volume 6, Issue 2, 2019, Pages 149-173]
T
-
Taghdimi, Tooran
Marketing Pattern Modeling For Cultural Products Export According To Consumer Behavior (Case Study: painting) [Volume 6, Issue 1, 2019, Pages 311-332]
-
Talari, Mohammad
Designing a Customer Experience Management Framework in a Social Business: A Mixed Approach [Volume 6, Issue 2, 2019, Pages 46-67]
-
Torabi, Fatemeh
Designing and explaining a consumer behavior model in choosing Hedonic Products: Mixed approach (Case study: Discount chain stores) [Volume 6, Issue 1, 2019, Pages 81-103]
-
Torkestani, Mohammad Saleh
An ethnographic study of understanding the meaning of Turk brand (Case study of Anzali Free Zone) [Volume 6, Issue 1, 2019, Pages 63-80]
V
-
Vakil Alroaia, Younos
Analysis of the Relationship Between Proponents of Impulse Buying with ANP, DEMATEL and ISM Techniques [Volume 6, Issue 2, 2019, Pages 174-198]
-
Vazifedoost, Hossein
Providing a Model for Anti-Consumption Behavior in the Iranian Market: A Grounded Theory Approach [Volume 6, Issue 2, 2019, Pages 333-352]
-
Vedadi, Ahmad
Designing and explaining a consumer behavior model in choosing Hedonic Products: Mixed approach (Case study: Discount chain stores) [Volume 6, Issue 1, 2019, Pages 81-103]
Y
-
Yousefi, Mandana
Consumerism in Architecture with Emphasis on Popular Architecture Semiotics [Volume 6, Issue 2, 2019, Pages 270-296]
Your query does not match with any item