Author Index

A

  • Abbaszadeh, Hassan Branding to create consumer value in the Iranian banking system [Volume 6, Issue 1, 2019, Pages 193-211]
  • Abedi, Ehsan Investigating the Digital Experience of Internet Banking Users Using the Heuristic Approach [Volume 6, Issue 1, 2019, Pages 41-62]
  • Ahmadi, Parviz Inconsistency between Attitude and Purchase Behavior toward Domestic Products (Case Study: Automobile Market) [Volume 6, Issue 2, 2019, Pages 90-111]
  • Alamtabriz, Akbar Branding to create consumer value in the Iranian banking system [Volume 6, Issue 1, 2019, Pages 193-211]
  • Alipour Darvishi, Zahra A Conceptual Model for Explanation of Scarcity Marketing Emphasizing Brand Authenticity regarding Online Shopping Behavior [Volume 6, Issue 1, 2019, Pages 125-148]
  • Almasitabar, Hamidreza Investigating the Factors Affecting Consumer Purchasing Behavior through the Mediating Role of Client's Intention Based on the Theory of Planned Behavior [Volume 6, Issue 2, 2019, Pages 199-218]
  • Amirshahi, Mirahmad Designing a Branding Model for Commercial Insurance Companies in Iran With the Help of a Mixed Research Method [Volume 6, Issue 1, 2019, Pages 245-265]
  • Arab Ahmadi, Hamed Analysis of the Relationship Between Proponents of Impulse Buying with ANP, DEMATEL and ISM Techniques [Volume 6, Issue 2, 2019, Pages 174-198]
  • Asgarshamsi, Maysam Content Analysis of sales management and sports consumer behavior researches in Islamic Republic of Iran [Volume 6, Issue 1, 2019, Pages 267-286]
  • Ayoubi Yazdi, Hamid The Role of Structural Factors of Cause related Marketing Campaigns in Consumer Response [Volume 6, Issue 2, 2019, Pages 149-173]
  • Ayvazian, Simon Consumerism in Architecture with Emphasis on Popular Architecture Semiotics [Volume 6, Issue 2, 2019, Pages 270-296]
  • Azizian Kohan, Nasrin A Study of BrainWave Processing to Evaluate the Effectiveness of Nike Brand Advertising on Athletes' Decision to Buy [Volume 6, Issue 2, 2019, Pages 112-133]

B

  • Bahadori, Mahnaz Designing a Customer Experience Management Framework in a Social Business: A Mixed Approach [Volume 6, Issue 2, 2019, Pages 46-67]
  • Bakhshizadeh Borj, Kobra Mapping Consumers' Mental Model of Iranian products [Volume 6, Issue 1, 2019, Pages 171-191]
  • Bashirpour, Mahdi Exploring Conceptual Map of Attitudes against Chinese Automotive Brands by Using the Zaltman Metaphor elicitation technique (Zmet) [Volume 6, Issue 1, 2019, Pages 149-169]
  • Budaghi Khaje Nobar, Hossein Designing a Customer Experience Management Model in the Banking System Using Thematic Analysis and Model Explanation with Data Mining Approach [Volume 6, Issue 2, 2019, Pages 248-269]

D

  • Dalir, Elahe An Analysis of the Green Level of Consumer Behaviors in Rural Households and Its Effective Individual Factors (Case study: Khaf County) [Volume 6, Issue 2, 2019, Pages 219-247]
  • Darabi, Masoud A Study of BrainWave Processing to Evaluate the Effectiveness of Nike Brand Advertising on Athletes' Decision to Buy [Volume 6, Issue 2, 2019, Pages 112-133]
  • Davarzani, Naser Mapping Consumers' Mental Model of Iranian products [Volume 6, Issue 1, 2019, Pages 171-191]
  • Dehdashti Shahrokh, Zohreh Exploring Conceptual Map of Attitudes against Chinese Automotive Brands by Using the Zaltman Metaphor elicitation technique (Zmet) [Volume 6, Issue 1, 2019, Pages 149-169]

E

  • Ershadi, Mohammad Javad Determine the Importance of Website Quality Criteria from the Point of view of Users EQUAL Techniques and Fuzzy Network Analysis Process [Volume 6, Issue 2, 2019, Pages 24-45]
  • Esmaeilpour, Hasan Designing and explaining a consumer behavior model in choosing Hedonic Products: Mixed approach (Case study: Discount chain stores) [Volume 6, Issue 1, 2019, Pages 81-103]

F

  • Fathi, Hanieh Effect of price difference, social hierarchy and indigenous social norm on fair price perception; analyzing on role of financing source. [Volume 6, Issue 1, 2019, Pages 1-19]

G

  • Ghaffari, Farhad Designing a Branding Model for Commercial Insurance Companies in Iran With the Help of a Mixed Research Method [Volume 6, Issue 1, 2019, Pages 245-265]
  • Ghareh Biglo,, Hossin Designing a Customer Experience Management Model in the Banking System Using Thematic Analysis and Model Explanation with Data Mining Approach [Volume 6, Issue 2, 2019, Pages 248-269]
  • Ghasemi, Hamid Content Analysis of sales management and sports consumer behavior researches in Islamic Republic of Iran [Volume 6, Issue 1, 2019, Pages 267-286]
  • Ghasemi, Maryam An Analysis of the Green Level of Consumer Behaviors in Rural Households and Its Effective Individual Factors (Case study: Khaf County) [Volume 6, Issue 2, 2019, Pages 219-247]

H

  • Hajipour, Bahman Designing and explaining the behavior of consumers of counterfeit goods [Volume 6, Issue 2, 2019, Pages 297-332]
  • Hamdi, Karim Providing a Model for Anti-Consumption Behavior in the Iranian Market: A Grounded Theory Approach [Volume 6, Issue 2, 2019, Pages 333-352]
  • Hasangholipour Yasori, Tahmoures Designing a customer experience and response improvement model using social media marketing [Volume 6, Issue 1, 2019, Pages 287-309]
  • Hassanzadeh, Mahmood Inconsistency between Attitude and Purchase Behavior toward Domestic Products (Case Study: Automobile Market) [Volume 6, Issue 2, 2019, Pages 90-111]
  • Heidarzadeh, Kambiz Providing a Model for Anti-Consumption Behavior in the Iranian Market: A Grounded Theory Approach [Volume 6, Issue 2, 2019, Pages 333-352]
  • Hendijani, Rosa Investigating the Digital Experience of Internet Banking Users Using the Heuristic Approach [Volume 6, Issue 1, 2019, Pages 41-62]
  • Heydarieh, Seyed Abdullah Analysis of the Relationship Between Proponents of Impulse Buying with ANP, DEMATEL and ISM Techniques [Volume 6, Issue 2, 2019, Pages 174-198]
  • Hoshiar, Salehi Designing a Customer Experience Management Model in the Banking System Using Thematic Analysis and Model Explanation with Data Mining Approach [Volume 6, Issue 2, 2019, Pages 248-269]

I

  • Irandoost, Mansoor Branding to create consumer value in the Iranian banking system [Volume 6, Issue 1, 2019, Pages 193-211]
  • Iranzadeh,, Solayman Designing a Customer Experience Management Model in the Banking System Using Thematic Analysis and Model Explanation with Data Mining Approach [Volume 6, Issue 2, 2019, Pages 248-269]

J

  • Jafarzadeh Kenari, Mehdi Designing and explaining the behavior of consumers of counterfeit goods [Volume 6, Issue 2, 2019, Pages 297-332]
  • Jahedi, Pedram An ethnographic study of understanding the meaning of Turk brand (Case study of Anzali Free Zone) [Volume 6, Issue 1, 2019, Pages 63-80]
  • Jami Pour, Mona Designing a Customer Experience Management Framework in a Social Business: A Mixed Approach [Volume 6, Issue 2, 2019, Pages 46-67]

K

  • Karimian, Leila Designing a Branding Model for Commercial Insurance Companies in Iran With the Help of a Mixed Research Method [Volume 6, Issue 1, 2019, Pages 245-265]
  • Keimasi, Masoud Investigating the Digital Experience of Internet Banking Users Using the Heuristic Approach [Volume 6, Issue 1, 2019, Pages 41-62]
  • Khalouzadeh Mobarakeh, Sajjad Designing a customer experience and response improvement model using social media marketing [Volume 6, Issue 1, 2019, Pages 287-309]
  • Khodadad Hosseini, Hamid Inconsistency between Attitude and Purchase Behavior toward Domestic Products (Case Study: Automobile Market) [Volume 6, Issue 2, 2019, Pages 90-111]
  • Khorshidi, Gholamhossain Designing and explaining the behavior of consumers of counterfeit goods [Volume 6, Issue 2, 2019, Pages 297-332]
  • Kordnaeij, Asadolah The Phenomenology of Women's Buying Behavior before the Iranian Ancient Nowruz [Volume 6, Issue 1, 2019, Pages 229-244]
  • Kordnaeij, Asadolla The Role of Structural Factors of Cause related Marketing Campaigns in Consumer Response [Volume 6, Issue 2, 2019, Pages 149-173]

M

  • Manian, Amir Designing a customer experience and response improvement model using social media marketing [Volume 6, Issue 1, 2019, Pages 287-309]
  • Mir, Saeed Prioritizing the Describing Factors in Promoting Brand Personality Using Fuzzy Delphi Technique [Volume 6, Issue 2, 2019, Pages 134-148]
  • Mirtaheri, Sayyedeh, Fatemeh The Effect of Content marketing use on Intent to Revisit the Website in Emerged Internet Businesses (Case Study: Yekta Ketab Website) [Volume 6, Issue 1, 2019, Pages 21-39]
  • Moghadam, Zahra Determine the Importance of Website Quality Criteria from the Point of view of Users EQUAL Techniques and Fuzzy Network Analysis Process [Volume 6, Issue 2, 2019, Pages 24-45]
  • Mohammad shafiee, Majid The impact of social networks marketing communication on brand equity, relationship equity and customer responses [Volume 6, Issue 1, 2019, Pages 105-124]
  • Moharamzadeh, Mehrdad A Study of BrainWave Processing to Evaluate the Effectiveness of Nike Brand Advertising on Athletes' Decision to Buy [Volume 6, Issue 2, 2019, Pages 112-133]
  • Moshabaki Esfahani, Asghar Marketing Pattern Modeling For Cultural Products Export According To Consumer Behavior (Case Study: painting) [Volume 6, Issue 1, 2019, Pages 311-332]
  • Mowlaie, Soran The Relationship between Social Psychological Characteristics with Intention to Purchase Luxurious Goods through keeping up with the Joneses in Newlywed of Sanandaj City [Volume 6, Issue 2, 2019, Pages 1-23]

N

  • Namamian, Farshid Investigating the Factors Affecting Consumer Purchasing Behavior through the Mediating Role of Client's Intention Based on the Theory of Planned Behavior [Volume 6, Issue 2, 2019, Pages 199-218]
  • Navabakhsh, Mehrdad Marketing Pattern Modeling For Cultural Products Export According To Consumer Behavior (Case Study: painting) [Volume 6, Issue 1, 2019, Pages 311-332]
  • Nazari, Mohsen Effect of price difference, social hierarchy and indigenous social norm on fair price perception; analyzing on role of financing source. [Volume 6, Issue 1, 2019, Pages 1-19]
  • Nazarian, Mohammad Providing a Model for Anti-Consumption Behavior in the Iranian Market: A Grounded Theory Approach [Volume 6, Issue 2, 2019, Pages 333-352]

P

  • Pourasadollahi, Khatereh A Conceptual Model for Explanation of Scarcity Marketing Emphasizing Brand Authenticity regarding Online Shopping Behavior [Volume 6, Issue 1, 2019, Pages 125-148]

R

  • Raeisi, Iman Consumerism in Architecture with Emphasis on Popular Architecture Semiotics [Volume 6, Issue 2, 2019, Pages 270-296]
  • Rahbarimanesh, Kamal Consumerism in Architecture with Emphasis on Popular Architecture Semiotics [Volume 6, Issue 2, 2019, Pages 270-296]
  • Rahiminik, Azam Designing and explaining a consumer behavior model in choosing Hedonic Products: Mixed approach (Case study: Discount chain stores) [Volume 6, Issue 1, 2019, Pages 81-103]
  • Rahmanseresht, Hossein The Relationship between Social Psychological Characteristics with Intention to Purchase Luxurious Goods through keeping up with the Joneses in Newlywed of Sanandaj City [Volume 6, Issue 2, 2019, Pages 1-23]
  • Rahmatabadi, Yazdan The impact of social networks marketing communication on brand equity, relationship equity and customer responses [Volume 6, Issue 1, 2019, Pages 105-124]
  • Rashidpoor, Ali Prioritizing the Describing Factors in Promoting Brand Personality Using Fuzzy Delphi Technique [Volume 6, Issue 2, 2019, Pages 134-148]
  • Rezaee, Marzieh The Effect of Content marketing use on Intent to Revisit the Website in Emerged Internet Businesses (Case Study: Yekta Ketab Website) [Volume 6, Issue 1, 2019, Pages 21-39]
  • Rezvani, Mehran The Effect of Content marketing use on Intent to Revisit the Website in Emerged Internet Businesses (Case Study: Yekta Ketab Website) [Volume 6, Issue 1, 2019, Pages 21-39]

S

  • Sadeghi mal amiri, Mansour Causal Pattern of e-commerce Benefits for Buyer / Consumer [Volume 6, Issue 2, 2019, Pages 68-89]
  • Saeednia, Hamidreza A Conceptual Model for Explanation of Scarcity Marketing Emphasizing Brand Authenticity regarding Online Shopping Behavior [Volume 6, Issue 1, 2019, Pages 125-148]
  • Salavati, Adel Branding to create consumer value in the Iranian banking system [Volume 6, Issue 1, 2019, Pages 193-211]
  • Salehiamiri, Reza Marketing Pattern Modeling For Cultural Products Export According To Consumer Behavior (Case Study: painting) [Volume 6, Issue 1, 2019, Pages 311-332]
  • Shirkhodaie, Meysam The Phenomenology of Women's Buying Behavior before the Iranian Ancient Nowruz [Volume 6, Issue 1, 2019, Pages 229-244]
  • Soheili, Jamaledin Consumerism in Architecture with Emphasis on Popular Architecture Semiotics [Volume 6, Issue 2, 2019, Pages 270-296]
  • Soltanee, Morteza The Role of Structural Factors of Cause related Marketing Campaigns in Consumer Response [Volume 6, Issue 2, 2019, Pages 149-173]

T

  • Taghdimi, Tooran Marketing Pattern Modeling For Cultural Products Export According To Consumer Behavior (Case Study: painting) [Volume 6, Issue 1, 2019, Pages 311-332]
  • Talari, Mohammad Designing a Customer Experience Management Framework in a Social Business: A Mixed Approach [Volume 6, Issue 2, 2019, Pages 46-67]
  • Torabi, Fatemeh Designing and explaining a consumer behavior model in choosing Hedonic Products: Mixed approach (Case study: Discount chain stores) [Volume 6, Issue 1, 2019, Pages 81-103]
  • Torkestani, Mohammad Saleh An ethnographic study of understanding the meaning of Turk brand (Case study of Anzali Free Zone) [Volume 6, Issue 1, 2019, Pages 63-80]

V

  • Vakil Alroaia, Younos Analysis of the Relationship Between Proponents of Impulse Buying with ANP, DEMATEL and ISM Techniques [Volume 6, Issue 2, 2019, Pages 174-198]
  • Vazifedoost, Hossein Providing a Model for Anti-Consumption Behavior in the Iranian Market: A Grounded Theory Approach [Volume 6, Issue 2, 2019, Pages 333-352]
  • Vedadi, Ahmad Designing and explaining a consumer behavior model in choosing Hedonic Products: Mixed approach (Case study: Discount chain stores) [Volume 6, Issue 1, 2019, Pages 81-103]

Y

  • Yousefi, Mandana Consumerism in Architecture with Emphasis on Popular Architecture Semiotics [Volume 6, Issue 2, 2019, Pages 270-296]